Music 3.0 – The Blog Behind The Book: The Economics Of Free

One of the guiding principles of the new economy of Music 3.0 is what’s known as “the economics of free.” This means that, contrary to what you might think, the more you give away, the more you sell. The concept was perfectly illustrated by Radiohead‘s In Rainbows album a few years ago, where the band let their fans determine the price.

The Radiohead and Nine Inch Nails experiments with the “pay what you want” model has shown that new business models in selling musical product is possible.


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