Are you engaging your friends and followers on Facebook? Probably not enough. These days you have to always be in engagement mode. You cannot simply post something static or bland like. “Hey, buy my shi*t!!” Well, you can but you won’t get far. You must be creative. If you’re not, start learning so you won’t get left behind.
Madalyn Sklar has always got great advice on how social networking can benefit the independent artist.
This article outlines another way that Facebook can be used to your advantage