Why Artists Need More Than The Social Web To Obtain Sustainable Engagement – MTT – Music Think Tank

We like to think of the web as one big, endless, interconnected net of relationship fibers where a tug on a single fiber causes random ripples and pulls all across the entire net; that somehow a path will emerge, narrow as it may be, where a ripple can travel from one corner of the net to the other; and that if you – the music marketer – could only simultaneously pull enough social strings, your message would be riding on a magic carpet instead of a thread.

Social Networking sites are but ONE of many ways that an artist can communicate with the outside work, NOT the only way to communicate.

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