Crowdfunding is an online event with a beginning, middle, and end. It is a fundraising process with a deadline. Crowdfunding is trade, not aid – where tangible goods and services are offered in return for financial contributions. It is not charity or financial investment. Crowdfunding is a new way for artists, producers and labels to raise funds while galvanizing their network of fans.
Crowdfunding is a relatively new phenomenon and one that has been successful for some. You still need to do your marketing to your fans to make it work however.
This is something I’m considering for future CD releases.