Louis CK is about as hot as a comedian can get right now. Taking a page from the direct to fan playbook that’s been used by many indie musicians since Nine Inch Nails proved its potential, he decided to eliminate all middle men, record a love concert and sell it from his own web site for $5. The show went on sale at noon on Saturday, December 10th. Three days laters he’d netted $200,000. Here’s a look inside the project:
An interesting look inside a “direct-to-fan” sales approach adopted by comedian Louis CK.