Louis CK Goes Direct To Fan, Nets $200,000 In 3 Days – A Look Inside – hypebot

Louis CK is about as hot as a comedian can get right now. Taking a page from the direct to fan playbook that’s been used by many indie musicians since Nine Inch Nails proved its potential, he decided to eliminate all middle men, record a love concert and sell it from his own web site for $5. The show went on sale at noon on Saturday, December 10th. Three days laters he’d netted $200,000Here’s a look inside the project:

An interesting look inside a “direct-to-fan” sales approach adopted by comedian Louis CK.


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