will the music business rethink marketing? | Kings of A&R

Music fans may have witnessed a glimmer of hope watching Adele clean up at the Grammys who scored an award in all six categories including Pop Vocal Album, Best Pop Solo Vocal Performance, Short Form Music Video, Record Of The Year, and Song Of The Year.

Lady Gaga was shutout at the Grammy Awards as Adele beat her 3 times. It seems that auto-tune and manufactured songs written by overpaid songwriters which has saturated radio may have hit its peak.

Personally I always thought that “real” music will eventually triumph over the manufactured overtly demographic driven music that you see and hear at the moment.

People always want to hear something real no matter what genre and this article goes a little way in proving that 🙂

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