“Where the f*ck am I gonna go now to sell my records?”
That’s a musing from Kid Rock, as quoted by Carson Daly, after the final episode of TRL. Most people would instantly reply “the internet.” The internet, however, despite being a great tool for music discovery, has been poor, at best, at turning that discovery into actual fans.
Just because someone “likes” you on Facebook does not mean they will come to your gigs or buy your stuff. You need to put some effort into it.