While musicians and brands have long had a symbiotic relationship, the use of indie groups in advertising seems to be fast on the rise. Call it a marriage of convenience. Marketers in search of millennial currency, their growing need for digital content and a music industry still in chaos have helped create a scenario in which two once polar opposites are now happily attracted.
One of the things I’m wanting to concentrate on for this year is getting into licensing my songs for this very reason. I have read this with great interest 🙂