There’s More to a Free Music Campaign than Free Music

There’s no doubt about it. Free music is a powerful marketing tool. However, the music industry has become so over-saturated with free music that we’ve become desensitized to the process of consuming, promoting, and thinking about the importance of free music. This age-old debate has become, well, old.

My opinion is that with everything that you do to market yourself and your art, there has to be a reason and an end result behind it. Just blindly marketing things by putting up a loss leader (in this case, your song) and hoping for sales is not the answer

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