In a move that could potentially shift the favoritism of artists towards one music subscription service, Rdio is working on a plan to pay artists for bringing their service new subscribers, according to Billboard. This could be a good move to gain the endorsement of artists. But more importantly for Rdio, it could help them address their growing need for more subscribers, as their market share lands somewhere behind larger players such as Spotify and Rhapsody.
Hmmm, interesting. Artists become the affiliate marketer for Rdio. Must look into this a little bit more 🙂