But for every successful crowdfunding campaign you hear about, many more have utterly and completely failed to meet funding goals. The reasons? Well those are plentiful. Based on the research I did for my new book, here are several common characteristics that appear to lie at the heart of disastrous ventures — all worth heeding before hitting the launch button.
Just incase you’re thinking of doing your own crowdfunding campaign – here’s a great article for you to read 🙂