You are a brand just like everyone else.
While social media has leveled the playing field for the music industry, making it so ALL musicians now have the ability to build a fan base, it has also leveled the playing field for every company in every industry.
Because of this, you are now not only competing in the same space as the Foo Fighters, but you’re also competing with Apple.
Well, not really.
Sometimes it’s good to get back to basics when it comes to promoting yourself and your music. This article does just that 🙂