One key area of study that is vastly overlooked by music industry professionals when talking about building audiences is the importance and art of the sell. At our core, we are all salesmen in this business, no matter how dedicated we are to music as art. Whether we’re selling a track, a tour date, a t-shirt, or an album, we’re all working towards one fundamental goal: selling our brands.
It’s good to see the music industry taking some of its cues from the general business world. This is a great article 🙂