What Happens When An Artist Makes Their Music Free For One Day [CASE STUDY] – hypebot

There’s a lot of debate about whether giving away your music for free is a good practice or not. Some say that it devalues your music and keeps people from taking you seriously. Some say it’s necessary to get people intrigued and listening. via hypebot.com A very interesting case study by Andy Othling. What do… Read More What Happens When An Artist Makes Their Music Free For One Day [CASE STUDY] – hypebot

Rick Springfield Surprises NYC Subway Riders With Concert

Rick Springfield, the Australian singer-songwriter behind classic hits like “Jessie’s Girl,” just released a new album, and like many other artists decided to take to New York City to promote it. Springfield, however, took a drastically different approach than most established artists. Instead of a big budget marketing campaign and blowout concert, the rocker decided… Read More Rick Springfield Surprises NYC Subway Riders With Concert

3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page

While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on: via musicthinktank.com Is it just me or is the Facebook profile/page debate… Read More 3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page