There’s a lot of debate about whether giving away your music for free is a good practice or not. Some say that it devalues your music and keeps people from taking you seriously. Some say it’s necessary to get people intrigued and listening. via hypebot.com A very interesting case study by Andy Othling. What do… Read More What Happens When An Artist Makes Their Music Free For One Day [CASE STUDY] – hypebot
Why do you make music? Write books? Make films? You might know, you might not. Either way, you do it for a specific reason. Maybe it’s to explore. Maybe it’s to affect other people. Maybe it’s to inject a little fun and excitement into your life. via musicthinktank.com Are you a populist, purist or pragmatist?
Just as brands evolved their marketing, independent artists need to do the same to create compelling brand stories around themselves and their music. via musicthinktank.com Good article this one 🙂
Nowadays, anyone can have a website and a Facebook profile. Everyone can post music online for the world to hear. Everyone has been given a voice. So how do you rise above the crowded sea of artists on the internet to have YOUR voice ring clearest? via diymusician.cdbaby.com Some great advice here 🙂
Flyer Lizard is a simple but effective way to take your event flyers to the web. With options to share your flyers on Facebook, Twitter, and Pinterest, it’s a quick and easy tool to get the word out for your next gig. via diymusician.cdbaby.com This looks like an AWESOME tool 🙂
So what’s the deal!? You either have a very expensive hobby or a lousy paying job. At least that’s what it feels like, right? Well, lets not make it so black and white. Just because you’re not making $50k a year doesn’t mean its not a job. Lets break it down and find out what… Read More Is Your Art A Hobby or a Job?
Over recent years there has been an evident power shift from label to artist, and its time to realize that is won’t be shifting back any time soon. Due to technological advances, individual artists have been given the power to produce and promote their music free of charge. In addition, record labels themselves are struggling due to the massive… Read More Are Record Labels Still Relevant?
Rick Springfield, the Australian singer-songwriter behind classic hits like “Jessie’s Girl,” just released a new album, and like many other artists decided to take to New York City to promote it. Springfield, however, took a drastically different approach than most established artists. Instead of a big budget marketing campaign and blowout concert, the rocker decided… Read More Rick Springfield Surprises NYC Subway Riders With Concert
…as judged by Jeff Gold’s just-released coffee table tome, 101 Essential Rock Records. Anything missing? via digitalmusicnews.com OK! Let’s open a can of worms shall we? What are your thoughts 🙂
While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on: via musicthinktank.com Is it just me or is the Facebook profile/page debate… Read More 3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page