Bobby Owsinski’s Big Picture Production Blog: What Taking A Gig For “Exposure” Really Means

The longer you’re in the music business, the more times you’re approached to do a gig for “the exposure.” This usually means that either you won’t get paid at all or you’ll be paid a discounted rate for the privilege of doing the gig, ostensibly in order to gain higher visibility that will lead to more or better paying gigs later.

I’ve found that whenever “exposure” is brought up by the party offering the gig, that usually means they’re just trying to get something for nothing, so the exposure doesn’t amount to much. On the other hand, if the concept of exposure isn’t brought up at all or even given a soft-sell, it occasionally can turn into just the thing you need to help advance your career.

When talking a bout a possible gig be very careful when you hear the word “exposure” peppered around in conversation. Always weigh up your options before agreeing to anything.


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