What is a fan worth? Its a an increasingly complex and important question to answer; particularly with a myriad revenue streams, free or freemium the new normal and underwhelming payments from streaming. Music sales and marketing platform Topspin has launched a new feature to try to provide the answer; and their data shows just how much the value of each fan varies from artist to artist.
NB: This is an important thing to think about here. How much is one of your fans worth to you?